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Insights

Home Insights Changes to Outdoor Advertising

Changes to Outdoor Advertising

  • November 23, 2017

Changes to Planning Rules

State Environmental Planning Policy No. 64 – Advertising and Signage (SEPP 64) sets out planning controls for advertising and signage in NSW. The SEPP requires signage to be compatible with:

  1. the future character of an area;
  2. provide effective communication in suitable locations; and
  3. be of high quality design and finish.

Further the SEPP regulates signage, provides time-limited consents, regulates the display of advertising in transport corridors, and ensures that public benefits may be derived from advertising in and adjacent to transport corridors.

Changes in SEPP 64 include:

  1. Banning advertisements on parked trailers on roads, road shoulders, footpaths and nature strips, excluding advertising associated with the primary use of the trailer, e.g. tradies trailer, and public authorities;
  2. Requiring consent for displaying signage on trailers parked on private land in view from roads, road shoulders, footpaths and nature strips; and
  3. Allowing advertising in transport corridors permissible with consent from the Planning Minister or delegate, across NSW.

Why have these changes occurred?

The changes to planning rules for outdoor advertising and signage will improve road safety and reduce driver distractions.  By reducing the types of roadside trailer advertising currently on our roads, we’ll minimise risks to drivers. 

What are the penalties for parked trailer advertisements?

The changes introduced $1500 fines for individuals and $3000 for businesses who advertise on trailers parked on roads, footpaths, nature strips and road shoulders or where trailer advertising is displayed on private land, without development consent. 

http://www.planning.nsw.gov.au/Policy-and-Legislation/Advertising-and-Signage-SEPP

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